Despite the wide range of topics that are mentioned on mo'adore, my little blog has primarily become recognised for its cruelty-free beauty content. I began actively boycotting animal testing brands back in 2012 and it has been one of the best decisions I have made. However in 2014 I did finally make my move over to veganism and needed to create a list for myself to make shopping easier.
There's more lists I might add to this in the future. Despite my move to veganism I still intend to keep my cruelty-free list up-to-date for anyone who isn't interested in going vegan or veggie (I respect that veganism isn't for everyone) or anyone who wants to eventually go vegan but isn't quite ready for the full switch. I also made the cruelty-free list with a global audience in mind and included brands that were not available in this part of the world, however the two new vegan lists will focus on a UK audience.
