This past weekend I made a decision regarding my cruelty-free brand list and some parent companies. Whilst I refrained from accusing certain brands based on their parent company's dodgy ethics I decided the time had come to accept something that was looking more and more true.
I decided to expand my definitely tests list to include brands that are owned by Uniliver, Procter & Gamble and Coty, because I've never found any information to the contrary that they allow their brands independence over their own testing methods.
I do still buy from cruelty-free brands (such as Body Shop and Nars) which are owned by naughty companies as it still sends a message and I'm sensitive to the financial or operational reasons behind company takeovers. I do however think it's important for cruelty-free beauty users or anyone planning to become one to know their parent companies (one concern I do have about these brands is how long they might remain cruelty-free for - will they eventually enter the Chinese market?).
Whilst researching this guide I discovered I had a few of my brands under the wrong company on my list and I apologise for that. I also discovered several new brands I was not yet aware of which will give me some fun weekend research to do (banging Saturday night I'm planning).
Also: list true of time of posting. And all parent companies listed here have had dodgy information surround them but it is only the three I mentioned earlier that I completely write off the brands owned by them.
Avon
Liz Earl, mark.
Boots
Botanics, Natural Collection, No 7, Seventeen and Soltan.
Clorox
Burt's Bees and a whole range of American cleaning products I've never heard of.
Coty
Adidias, Calvin Klein, Chloe, Davidoff, Guess, Joop!, Mark Jacobs, Miss Sporty, N.Y.C, O.P.I, Philosophy, Playboy, Rimmel, Sally Hensen and many a celebrity perfumes.
Estee Lauder
American Beauty, Aramis, Aveda, Bobbi Brown, Bumble & Bumble, Clinique, Darphin, Donna Karan, Flirt!, Goodskin Labs, Grassroots Research Labs, Kiton, Jo Malone, Lab Series Skincare for Men, MAC, Origins, Tommy Hilfiger, La Mer, Michael Kors, Ojon, Smashbox and Tom Ford.
L Brands
Bath & Body Works, Henri Bendel, La Senza, PINK, and Victoria's Secret.
L'Oreal
Biotherm, The Body Shop, Cacheral, Clarisonic, Diesel, Essie, Garnier, Giorgio Armani, Kiehls, Lancome, Matrix, Maybelline, Mizani, Pureology, Redken, Shu umera, Urban Decay, Viktor Rolf and YSL.
Procter & Gamble
Aussie, Boss, Christina Aguilera perfumes, Dolce & Gabana, Gilette, Head & Shoulders, Lacoste Fragrance, MaxFactor, Nice 'n' Easy, Olay, Oral-B, Pantene, Shockwaves, Stella MacArtney perfumes, Wash & Go and Wella.
Shiseido
Ag +, Anessa, Aqua Label, Auprese, Auslese, bareMinerals, Beauté Prestige International, clé de peau BEAUTÉ, d’icila, ettusais, The Ginza, Haku, Integrate, Ipsa, Ma Cherie, Nars, Pure & Mild, Qiora, Sea Breeze, Senka, Serge Lutens, Super Mild, Tsubaki, Uno and Za.
Unilever
Dove, Impulse, Lynx, Radox, Simple, St Ives, Sure, Timotei, Tresemme, Vaseline and V05.
Morag x